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Glossary#
10x content is the term used in content marketing to describe content that needs to be 10 times as good as the content that is already ranking for a given keyword or topic.
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Accelerated Mobile Pages (AMP) is an open-source initiative designed to improve the performance of mobile web browsing. Introduced by Google in 2015, AMP enables web pages to load almost instantly, enhancing the user experience by prioritizing speed and efficiency. By simplifying the HTML structure and restricting certain elements that slow down performance, AMP allows publishers […]
AhrefsBot is a web crawler developed and maintained by Ahrefs, a leading provider of SEO tools. It is responsible for scanning and indexing web pages, collecting data on backlinks, site structures, and other relevant SEO metrics. This data powers Ahrefs’ suite of tools, enabling digital marketers, webmasters, and SEO professionals to analyze website performance, track […]
Alt Text, short for “alternative text,” is a descriptive attribute added to images in web content. Its primary purpose is to provide a textual alternative for images, ensuring accessibility for users who cannot view them due to visual impairments or technical limitations. This feature is particularly crucial for screen readers, which rely on Alt Text […]
Anchor text refers to the visible, clickable text in a hyperlink that guides users to another web page or resource. Typically, this text is underlined and displayed in a different color to distinguish it from regular text. For example, in the hyperlink <a href=”https://fortunatos.io/blog/fintech-seo/” target=”_blank” rel=”noopener”>Fintech SEO strategies</a>, the phrase “Fintech SEO strategies” serves as […]
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Z-Index is a CSS property that controls the stacking order of elements along the z-axis, determining which elements appear in front of or behind others when they overlap. This property is particularly useful in web design, where managing the layering of elements enhances the visual hierarchy and usability of a page. The stacking order value […]