In today’s world, content is king, and the ability to create high-quality, engaging, and informative articles is becoming increasingly important. From what does a blog post look like to write a blog post, every step of the writing process requires strategy, craft, and careful consideration.
In this article, we will guide you step by step through the process of crafting an article, helping you turn your ideas into compelling and influential content. We will discuss the importance of planning and research, offer tips on blog writing, and explain how SEO can enhance your article’s visibility in search engines.
Whether you are an experienced writer or just beginning your journey in article writing, these principles and tips will help you enhance your skills and create content that will attract and engage your target audience. For instance, if you’re wondering how to write a blog article or write blog posts, we’ve got you covered. To provide more clarity, we will also include a blog writing example. Let’s get started!

How to Choose an Effective Topic

The task involves searching for a relevant and popular topic that will be interesting to read, as well as compiling a list of topics indicating priorities from the most popular to the less popular ones. If you are well acquainted with the niche, selecting a topic for a blog post should not pose a problem. You might even find that you can easily write blog posts on a variety of topics within your niche. However, if you encounter difficulties in choosing a topic, you can use keyword selection tools to aid in your blog writing. For example, if many people month after month are searching for how to write a blog post, they are likely interested in reading materials on that topic. After all, the popularity of blog posts can often be an indicator of reader interest.

Choosing Relevant Reading Topics: Searching for a Verified and Popular Topic

To successfully search for a relevant reading topic, the following steps should be performed:

  1. Study of the Niche and Interests

    Conduct research in your chosen field to gain insight into popular topics and trends. Identify your own interests in this niche. For example, if you’re interested in blogging, your research could involve blog article search queries.

  2. Keyword Selection

    Use keyword selection tools such as Google Trends, Keyword Planner, or Semrush. Enter the main keywords related to your niche and study the popularity of their search queries. You might start with queries like write blog post or example of a blog writing to identify popular trends in the blogging field.

  3. Popularity Analysis

    Evaluate the popularity of topics based on the number of search queries and discussions on social media. Use content popularity analysis tools like Ahrefs. You can examine how often people look for information on creating blog posts.

  4. Information Availability Check

    Ensure there are sufficient materials and sources related to the chosen topic. Check for the availability of books, scholarly articles, blogs, or other information sources to guarantee content availability. Look for resources providing tips to write a blog.

  5. Ranking and List Compilation

    Collect all suitable topics into a single document and set priorities, starting with the most popular topics and ending with the less popular ones. Consider your own interests and preferences when determining the order. The more popular search queries can guide your ranking.

By finding a verified and popular topic, you can enjoy reading materials that interest a large number of people.

Unique Advantages of the Article and its Attractiveness to the Target Audience


When we analyze our article in the context of competitive struggle, we can identify a number of unique advantages that make it particularly attractive to target users. Let’s consider several key aspects:

  1. Graphic Design

    Simply writing the text is not enough. Even the most expert article should be accompanied by illustrations or infographics to facilitate the perception of the material and give the article an aesthetically pleasing look.

  2. Quotes and Expert Mentions

    Using quotes and mentions from well-known experts in your niche instills readers’ trust and enhances the authority of the article.

  3. Statistical Data

    Including current statistical data and research results attracts the attention of readers, providing the article with a scientific basis and strengthening trust.

  4. Intrigue

    Do not disclose all details at the beginning of the article. Maintaining intrigue until the end of the article stimulates readers to read the material to the end.

  5. Writing Style

    Choosing a particular style and consistently adhering to it contributes to the creation of a unique author’s image and consistency of the text.

  6. Use of Lists, Headings, and Subheadings

    Text structured using lists, headings, and subheadings is easier to read and comprehend.

  7. Examples

    Providing specific examples demonstrates your competence and deep understanding of the topic.

  8. Use of Numbers

    Numbers make statements more concrete and convincing, which can strengthen your arguments and highlight the significance of your material.

Overall, these factors help to create an article that will be attractive to the target audience and can compete with other materials in this niche.


Creating a Detailed Plan or Outline for the Article

This is a critically important stage in the writing process. This process provides a logical structure and sequence for your article, helps to organize ideas and theses, and also allows for a more efficient use of your time for writing.

  1. Identify Subtopics

    Your next step after defining the overall topic of the article should be selecting the subtopics you plan to cover. This will give you a broad picture of what you are going to write.

  2. Formulate Key Theses

    Each subtopic should be associated with a main thesis that you want to convey to your audience. Record these theses and develop them.

  3. Structure the Article

    Determine how best to order theses and subtopics. Depending on the topic and purpose of the article, the order could be chronological, thematic, or in order of importance.

  4. Distribute Main Points and Supporting Details

    For each thesis, come up with several supporting points or details that will help explain and prove your thesis. These can be data, examples, quotes, stories, etc.

  5. Work on the Introduction and Conclusion

    Your introduction should attract readers’ attention and introduce the topic, while the conclusion should summarize and leave an impression.

  6. Review and Refine the Plan

    Once you have formed the initial structure of the article, review it. Make sure all ideas are connected and arranged logically. You may need to move some parts around or add additional details.

In the end, you will have a detailed plan that will simplify the process of writing the article and help maintain the logic and consistency of your text.

Starting the First Draft After Creating a Detailed Article Plan


Once you have created a detailed plan for the article, it’s time to start working on the first draft. This is the step where you actually start writing and translating your ideas from the plan into a full-fledged text. Here are some recommendations for this stage:

  1. Start with an Introduction

    Your introduction should intrigue readers and let them know what they will find in your article. This could be a surprising fact, a quote, a question, or simply a clear statement about the topic.

  2. Follow Your Plan

    Use the article plan as a guide. Write each section guided by the corresponding theses and supporting details you’ve already developed.

  3. Write Freely

    The first draft is your chance to express all your thoughts. Don’t worry about grammar, punctuation, or style at this stage. Your goal right now is to get all your ideas on paper (or on the screen).

  4. Use Your Own Voice

    Write as you usually speak. This will help make your article more personal and unique.

  5. Don’t Be Afraid to Rewrite

    If you get stuck at a certain point, move on to the next. You may need to rewrite some parts of the article when you get more ideas.

  6. Finish with a Conclusion

    In the conclusion, summarize your article, review the main points, and perhaps suggest further steps for readers.

Remember, the first draft is just the beginning. You can always come back and improve it, make corrections, and edit the text. The most important thing at this stage is to get started and get all your ideas written down.

Polishing and Editing Your Post


After you have written the first draft of the article, it’s time to polish and edit it. This stage requires a careful and attentive approach, as it is here that you give the article its final, professional look. Here are some tips to help you with this:

  1. Let the Text “Rest”

    Before you start editing, put the text aside for a while. This could be a few hours or even a day. This will allow you to approach the text with a fresh look and see possible errors or imperfections.

  2. Check Grammar and Spelling

    Use built-in spelling and grammar checking tools, and consider the possibility of using specialized tools such as Grammarly.

  3. Ensure Logical Consistency

    Check whether your text follows the plan, whether all ideas are clearly expressed, and whether they logically transition into each other.

  4. Work on Style

    Check whether the tone and style of your article match the target audience and the topic. Check whether there are too many complex or scientific terms for a non-professional audience, or conversely, whether the text is too simple and non-specific for an expert audience.

  5. Read Out Loud

    Reading the text out loud can help detect unnatural or awkward spots that can be improved.

  6. Get Feedback

    If possible, ask someone to read your article and give feedback. This can help uncover ambiguities or issues that you might have missed.

  7. Return to Editing

    After the first round of editing, you might need to go back and make additional changes.

Editing is a process of art and patience, so don’t rush. Achieving a quality result is more important than just quickly finishing the work.

Create a Stunning Title


Creating a compelling and appealing title for your article is a key stage that can significantly affect its success. The title is the first thing people see when they encounter your article, and it can play a decisive role in their decision to read it or scroll past. Here are some tips for creating a stunning title:

  1. Make it Specific

    Your title should clearly reflect the content of the article. It should give readers a clear idea of what they will find in the text.

  2. Use Powerful and Engaging Words

    Words that evoke emotions or touch upon strong interests can make your title more appealing.

  3. Keep it as Short as Necessary

    Concise and clear titles often work better than long and complicated ones.

  4. Use Numbers and Facts

    Numbers and specific facts can add credibility to your title and attract readers’ attention.

  5. Ask Questions

    Titles that pose a question can encourage readers to click to find the answer.

  6. Promote Benefits

    If your article offers a benefit or solves a problem, indicate this in the title.

  7. Test and Refine

    Try several different titles and see which one attracts more attention. You may need to revise the title several times to find the most effective one.

Remember, your goal is to attract readers’ attention and encourage them to continue reading. Thus, devote enough time to create a stunning title for your article.

Add SEO to Your Page


Adding Search Engine Optimization (SEO) is a crucial step in the process of creating an article. This will help your article rank higher in search results, attracting more readers. Here are some tips on how to add SEO to your article page:

  1. Use Keywords

    Identify the keywords that your target audience will use to find the information presented in your article. Include these keywords in the title, subtitles, and main text of the article.

  2. Create Quality Content

    Search engines, such as Google, value unique and useful content. Aim to create articles that provide valuable information and solve readers’ problems.

  3. Optimize Meta Tags

    Meta tags, including the meta title and meta description, are important for search engines. They should include keywords and briefly describe the content of the page.

  4. Use Internal and External Links

    Links to other useful resources or to other related pages on your own site can enhance your article’s SEO.

  5. Optimize Images

    If you use images in your article, ensure they have alt attributes with descriptions that include your keywords.

  6. Improve Page Load Speed

    Slow loading pages can deter readers and negatively impact SEO. Work on optimizing load speed by using image compression, improving code, etc.


Remember that SEO is a long-term strategy and it may take time to see results. However, investing time and effort in your articles’ SEO can significantly increase their visibility and traffic.


In conclusion, creating an article is not just a writing process. It’s a series of stages, starting with research and planning, and ending with detailed editing and SEO optimization. Each of these stages plays an important role in the process of creating an article that is appealing to your target audience and effective in achieving your goals.

Writing an article requires meticulousness and attention to detail, but by applying these principles and tips, you can create content that is effective and attractive. Don’t be afraid to experiment and try new approaches, as this is how you can find your unique voice and style that will make your articles truly stand out.

Remember that quality article writing is not only about disseminating information but also about connecting with your readers, solving their problems, and inspiring them. Pour your heart and soul into your articles, and your readers will appreciate it. Good luck on your journey to creating stunning articles!